We wish we had some competition.

If there was some other vendor implementing dataflow, then we would not have the sole responsibility of teaching people about this approach. While there are certainly a large number of people who are familiar with the concept, most of the people we are meeting in presenting DataRush are not.

When we explain and illustrate the phenomenal results (as in 3 hours to 22 seconds), often the first question is "How can this be?" My response has been to point them to the Wikipedia entry for dataflow programming.

"Dataflow languages contrast with the majority of programming languages, which use the imperative programming model. In imperative programming the program is modeled as a series of operations, the data being effectively invisible. This distinction may seem minor, but the paradigm shift is fairly dramatic, and allows dataflow languages to be spread out across multicore, multiprocessor systems for free."

Check it out as a good place to start!