Pervasive Marketing and Sales Optimization Helps Gain Customer Insight
What if your data could help you predict customer behaviors such as customer attrition (propensity to churn), buy new products (appetency), or even buy upgrades or add-ons (upselling)? With this customer insight, your market share will likely increase and profits rise by using the Pervasive DataRush (PDR) Marketing and Sales Optimization system.
The PDR Marketing and Sales Optimization system helps you to:
- Make fact-based decisions using larger data sets and more variables to predict likely customer behavior
- Improve customer experience
- Maximize customer value
- Increase revenue
Exactly How Does It Work?
The PDR Marketing and Sales Optimization system is a scalable and efficient dataflow implementation of an end-to-end Knowledge Discovery Process. This system is based on Customer Relationship Management (CRM) training datasets and is a key element of modern marketing strategies. Large scale repositories of CRM customer historical data typically exist. These CRM solutions attempt to predict the propensity of customers to churn, and for likelihood of appetency or up-selling. However, available processing power often limits the amount of data that can actually be analyzed, reducing the accuracy and effectiveness of the results. Limited processing power may also result in long running processes, reducing the number of iterations and scenarios that can be run on the data.
The main benefit of the PDR platform is its ability to scale on very large datasets and tens of thousands of variables. Our feature selection algorithms extract the most relevant variables to the output prediction while minimizing redundancy. This rapid and robust detection of variables combined with the ability to operate on very large datasets is a key factor in the accuracy and success of any marketing optimization application.
Benefits
- More accurate targeting and penetrating new business
- Understand customer purchase decision criteria
- Value-add to your sale
- Increased conversion rates
- Increased customer loyalty and retention
- Reduce selling and support expenses
- Increased profits
Additional PDR Solutions:
Learn More About DataRush Data Mining Operators
