Pervasive DataRush Use Case - Telecom Marketing and Sales Optimization System

Problem

• Current system needs to produce better results
• Customer retention rates unacceptable - want to reduce churn
• Want to improve customer experience to differentiate from competition
• Need to maximize customer value and generate cost savings
• Not maximizing revenue opportunity

The Pervasive DataRush Solution

• Use Pervasive DataRush Marketing and Sales Optimization System to:
• Significantly increase the processing speed to allow: 
  • Larger data sets to be analyzed
  • More iterations of the analysis to be performed
• Improve the Feature Selection accuracy
• Use tens of thousands of variables in the analysis
• Reduced time to develop scoring models

Pervasive DataRush Benefits

• Improved system capacity and speed producing better results
• Reduced churn - each 1% of churn reduction worth millions in revenue
• Increased customer experience due to better competitive positioning
• Reduced selling and support costs
• Increased customer value and overall revenue