Case Study:  Marketing & Sales Optimization

Problem

  • Current system needs to produce better results
  • Customer retention rates unacceptable - want to reduce churn
  • Want to improve customer experience to differentiate from competition
  • Need to maximize customer value and generate cost savings
  • Not maximizing revenue opportunity

The Pervasive DataRush Solution

  • Use Pervasive DataRush Marketing and Sales Optimization System to:
  • Significantly increase the processing speed to allow:
    • Larger data sets to be analyzed
    • More iterations of the analysis to be performed
  • Improve the Feature Selection accuracy
  • Use tens of thousands of variables in the analysis
  • Reduced time to develop scoring models


Pervasive DataRush Benefits

  1. Improved system capacity and speed producing better results
  2. Reduced churn - each 1% of churn reduction worth millions in revenue
  3. Increased customer experience due to better competitive positioning
  4. Reduced selling and support costs
  5. Increased customer value and overall revenue

Case Study Summary

Industry  Telecom
Solution  DataRush for Analytics
Business Problem Solved  Increased Customer Retention